Balancing organic references with refined detail and a sense of fantasy, CASPER LAND designs are characterised by sculptural silhouettes and an unexpected edge. From warped petals that discard a sense of proportion, to articulated drop designs that reinvent cliché shapes, our jewellery and accessories embody the modern woman and man — those who wear their imagination on their sleeve… and earlobes.
Founded by designer Madi O in Sydney, Australia.
With a background in fine arts (painting, sculpture and 3D design), I’ve always been drawn to creating with my hands and exploring ideas through different mediums. So in 2021, during a burst of post-pandemic fearlessness, I began selling the pieces I had been creating privately for years, turning a personal creative practice into something I could share with others.
What began with one-off jewellery pieces, hand-made objects, paintings and obscure homewares quickly found an audience around the world. My limited-edition drops would sell out in minutes, and soon my living room turned into a makeshift warehouse. That early support gave me the confidence to pursue a long-held dream of building a brand and creating a world of my own through design.
In 2023, that vision became CASPER LAND. The all-encompassing spirit of my brain and ideas. The brand officially launched with its first complete jewellery collection, marking a new chapter and a more focused expression of everything that had come before. Tiny sculptures that could be worn, not just sat on a shelf.
Today, CASPER LAND continues to evolve through jewellery, accessories and objects, all shaped by the same instinctive approach to making. My background in art continues to inform the way I design — exploring form, proportion, texture and detail, and translating those ideas into pieces that feel distinctive while remaining effortless to wear.
At the heart of CASPER LAND is a desire to create pieces that feel special enough to be treasured, but versatile enough to become part of everyday life. Objects imagined from my inner world, made to find a place in yours.
This project started as a personal creative outlet, but has grown into something so wonderful and allowed me to connect with more of you around the world than I could have possibly dreamed. Thank you for following along, supporting my ideas, sharing your special moments with me and giving these pieces a life beyond the studio.
